{"id":163,"date":"2013-06-22T15:32:21","date_gmt":"2013-06-22T19:32:21","guid":{"rendered":"https:\/\/tepperarchitects.com\/?post_type=portfolio&#038;p=163"},"modified":"2013-06-23T17:33:00","modified_gmt":"2013-06-23T21:33:00","slug":"benneton-in-tehran","status":"publish","type":"portfolio","link":"https:\/\/tepperarchitects.com\/?portfolio=benneton-in-tehran","title":{"rendered":"Benneton in Tehran"},"content":{"rendered":"<p><strong>Designing in Tehran <\/strong><\/p>\n<p>The \u201cDesigning in Teheran\u201d 2009 competition seeks to stimulate innovative ideas that will convey these messages of modernity and attention to the architectural and environmental quality of the retail and office spaces for a new Benneton\u00a0store and office\u00a0in\u00a0the constantly evolving metropolis of Tehran.<\/p>\n<p>International fashion, like modern architecture, is successful to the degree that it unites global elements of design and style with the most personal and local conditions of culture:\u00a0 every garment ultimately clothes an individual, every building ultimately occupies a specific site. \u00a0 This design references the local form of the street and materials of traditional Teheran construction. The courtyard, based on an eight-sided star, is the window into the retail spaces on the first and second floors. The courtyard volume opens to the sky, rotating and expanding as it rises past the retail zone and to the corporate\u00a0Benneton\u00a0offices above.<\/p>\n<p><span style=\"color: #808080;\"><em>Competition developed\u00a0with Ryall Porter Sheridan Architects<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Designing in Tehran The \u201cDesigning in Teheran\u201d 2009 competition seeks to stimulate innovative ideas that will convey these messages of modernity and attention to the architectural and environmental quality of the retail and office spaces for a new Benneton\u00a0store and office\u00a0in\u00a0the constantly evolving metropolis of Tehran. International fashion, like modern architecture, is successful to the &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/tepperarchitects.com\/?portfolio=benneton-in-tehran\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Benneton in Tehran&#8221;<\/span><\/a><\/p>\n","protected":false},"author":88889,"featured_media":264,"menu_order":23,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"portfolio_category":[],"portfolio_tag":[],"class_list":["post-163","portfolio","type-portfolio","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Benneton in Tehran - Tepper Architects<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tepperarchitects.com\/?portfolio=benneton-in-tehran\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Benneton in Tehran - Tepper Architects\" \/>\n<meta property=\"og:description\" content=\"Designing in Tehran The \u201cDesigning in Teheran\u201d 2009 competition seeks to stimulate innovative ideas that will convey these messages of modernity and attention to the architectural and environmental quality of the retail and office spaces for a new Benneton\u00a0store and office\u00a0in\u00a0the constantly evolving metropolis of Tehran. 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